Remove A/B testing Remove Campaign Remove Profit margin Remove Repeat business
article thumbnail

Customer Retention Strategies: 4 Phases for Development

ConversionXL

Evaluate whether a loyalty or rewards program will drive repeat business. What’s more is that an A/B test of the message—changing “Why did you cancel?” Over the years, their acquisition campaigns have succeeded by combining humor with a serious tone that lets you know that they take pest control seriously.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Hangups in the user experience. to “what made you cancel?”

Customers 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Hangups in the user experience. to “what made you cancel?”

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Hangups in the user experience. to “what made you cancel?”

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Hangups in the user experience. to “what made you cancel?”