ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. Test the waters on a short-term basis, measure, analyze, and then decide. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JULY 6, 2021

Industries known for high-priced products and businesses experiencing rapid growth also work. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. pCTR refers to the estimated click-through rate of the member. A/B testing.

CTR 129

CTR X-functional Campaign Price 129