ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JUNE 16, 2022

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Are sales up?

UX 111

UX User Experience Non-Profits A/B testing 111