Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

ConversionXL

FEBRUARY 3, 2022

For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. If they’re happy with your product, would they recommend you? What do they want more of?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. Many (such as the aforementioned carousel) have been shown in many A/B tests to hurt your conversion rates.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92