Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

Search Engine Land

APRIL 18, 2023

As such, there is a range of opportunities to present your business to your prospective clients as they research a purchase. Want to test a new product? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign. Agile Speed provides agility.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92

ConversionXL

FEBRUARY 3, 2022

For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience. But they offer a foot in the door that your product, combined with well-planned retention and referral strategies, and regular A/B testing , can encourage users to stick around. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. Many (such as the aforementioned carousel) have been shown in many A/B tests to hurt your conversion rates. Think of website templates as a minimum viable product. A lot of optimization has to follow for it to be successful.

UX 72

UX Minimum Viable Product Launch Start-ups 72