ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. Testing is a great way to validate hypotheses.

A/B testing 108

A/B testing Clients Conversion Customers 108

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

A/B testing 113

A/B testing Conversion Clients Growth 113

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Image Source.

A/B testing 115

A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 86

A/B testing Territory Clients Technology 86

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. I started a test for a client.

A/B testing 110

A/B testing Conversion Clients Start-ups 110

ConversionXL

FEBRUARY 20, 2015

A/B testing is great, and very easy to do these days. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. You can also improve without testing.

A/B testing 110

A/B testing Conversion Represent Legal 110

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

ConversionXL

FEBRUARY 2, 2016

I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. As Kevin Hillstrom (founder of Mine That Data) told the story… Kevin Hillstrom: “A few weeks ago, I was going over the results of an A/B test with a client.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

Search Engine Land

JANUARY 30, 2024

Landing pages : If your landing pages aren’t converting, begin A/B testing them. Leverage A/B testing to maximize conversions A/B testing can be an effective tool for conversion rate optimization (CRO). The goal is to test two versions of a webpage to see which one generates a higher conversion rate.

A/B testing 117

A/B testing UX Intrinsic Trust 117

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. What you’re interested in understanding is what is the best product that I should recommend to my clients? What is the best action for me to retain my clients?”.

A/B testing 92

A/B testing Customers Drivers/motivators Clients 92

Search Engine Land

NOVEMBER 29, 2023

Run creative A/B tests. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. Responding to growing client demand for advanced Reddit education, the platform is expanding its training courses for the second time in two months. Adhere to Reddit ads best practices.

Launch 100

Launch A/B testing Education Clients 100

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. For a banking client, discovery involved interviewing stakeholders across seven departments and auditing five of their marketing systems.

A/B testing 107

A/B testing Campaign Clients Referrals 107

Search Engine Land

MARCH 7, 2024

This is something we work with our nonprofit clients to achieve. One client, for example, gave us an agile budget: as long as our advertising was giving a positive return, the sky was the limit. Years ago, a competitor to one of our nonprofit clients landed a high-profile celebrity spokesperson. This approach really paid off.

Non-Profits 108

Non-Profits A/B testing Campaign Clients 108

Martech

JUNE 10, 2024

Regular and timely follow-up can help build trust and credibility with potential clients. Use A/B testing to optimize conversion rates and identify areas for improvement. It’s important to have a well-defined follow-up process in place to nurture leads and convert them into inquiries, meetings, or consultations.

A/B testing 81

A/B testing Consult Campaign B2B 81

ClickFunnels

JANUARY 28, 2022

Do you regularly build websites for clients? Convertri offers a sub-accounts feature that allows you to create sub-accounts for clients so that they could access their pages. Here at ClickFunnels, we have spent the last seven years relentlessly A/B testing sales funnels, including the standard elements of landing pages.

A/B testing 148

A/B testing Launch Price Up-sell 148

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

ClickFunnels

DECEMBER 18, 2022

For example, I once had a client who tracked the clicks on a certain button as “conversions” but they were counting clicks on the button when opt-in information hadn’t been entered (i.e. How are you testing new iterations? Finally, a common mistake people make when A/B testing is changing everything in each new version.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Search Engine Land

AUGUST 25, 2023

Master client relationship I realize it may sound cliché for the top skill. To go through these relatively tough times all while keeping your client happy and on board, you’ll need to display composure, explain technical and analytical concepts in plain English – and remain patient! You don’t like your client that much?

A/B testing 92

A/B testing Strategize CTR Clients 92

Hubspot

MAY 18, 2021

When you know which email clients your subscribers use, you can optimize the experience for them. You'll want to incorporate that into your design strategy and QA & testing process. Conduct A/B testing. You can use A/B testing to see what types of subject lines work best, what type of email copy, and more.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Veloxy

APRIL 25, 2022

You can A/B test email subject lines, discover and personalize messaging to buyer personas, and tailor your send schedules around each recipient’s inbox behavior. If you or your company don’t have optimal name recognition, be sure to share what contacts and clients do. If you don’t believe me, that’s okay… I wouldn’t blame you.

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A/B testing Inside sales Contact Consult 214

Lead Fuze

JULY 7, 2023

It’s a win-win situation that boosts your revenue and keeps your clients coming back for more. This approach improves client satisfaction, fosters loyalty, and promotes repeat patronage. That’s why it’s crucial to test and refine your approach until you find what works best.

Product 52

Product A/B testing Cross-sell Technique 52

Lead Fuze

SEPTEMBER 30, 2023

A/B Testing and Optimizing Outreach Messages Crafting messages that are tailored to the target audience is essential for an effective outreach strategy. One significant way that AI can improve your team’s performance is through A/B testing of your outreach messages. “Did you know?

A/B testing 52

A/B testing Objectives and Key Results Sales Gaming 52

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation.

Conversion 84

Conversion A/B testing Campaign Promote 84

ConversionXL

DECEMBER 4, 2019

For those with a prioritization framework, most have created their own: The second most common challenge— winning buy-in from clients and C-suite decision-makers —mirrored last year’s report as well. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients.

Conversion 87

Conversion A/B testing UX Clients 87

SaaStr

FEBRUARY 20, 2024

One lesson the Gusto team learned is that A/B testing inbound leads, instead of assuming the bigger potential leads or higher lead scores go to assigned leads with quota-carrying reps, they round-robin them to pulled teams that don’t own books of business and can high-velocity optimize.

Go To Market 83

Go To Market Territory Technique A/B testing 83

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Many of our clients come to us with off-target market positioning and ineffective value propositions. It’s worth noting that many of our clients typically reach out only twice. Preparation is vital.

Appointment 118

Appointment UX Objectives and Key Results Gambling 118

Lead Fuze

JANUARY 2, 2024

By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience. The Impact on Sales and Marketing Efficiency Automation doesn’t only generate leads—it nurtures them too.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

Search Engine Land

FEBRUARY 1, 2023

Produce a viable A/B test for responsive search ads (RSAs) What happens when we don’t just request ad variants but ask for the underlying methodology? Prompt 1: “Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for “Ms. Hvac’s HVACs.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

ConversionXL

DECEMBER 4, 2019

For those with a prioritization framework, most have created their own: The second most common challenge— winning buy-in from clients and C-suite decision-makers —mirrored last year’s report as well. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients.

Conversion 74

Conversion A/B testing UX Clients 74

Search Engine Land

OCTOBER 4, 2023

Instead of telling them who to target, you’re telling them who not to target, and letting the machine test its way into the ideal audience. Testing Advantage+ audience We approached one of our clients, a major B2B company, with a proposal to test Advantage+ audiences with the goal of reducing average CPLs.

A/B testing 113

A/B testing Lead generation B2B Campaign 113

Highspot

MARCH 21, 2024

Related Resource: What Good Client Engagement Looks Like Sales Email Success Metrics Understanding the value of your sales emails helps refine your sales strategy and improve outcomes. Aim to send these within 24 to 48 hours to keep the momentum going. Buyer engagement metrics highlight email performance and conversion rates.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Lead Fuze

AUGUST 29, 2023

Let’s delve into some key tactics: A/B Testing: This involves creating two versions of a webpage with slight variations – perhaps different call-to-action phrases or button colors – then seeing which performs better in terms of generating conversions. Which three actions can improve your conversion rate?

Conversion 52

Conversion A/B testing User Experience Technique 52