ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Upselling and Cross-selling ( Image Source ). This has to reflect in your ads.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Opportunities.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

AUGUST 25, 2015

Instead of launching new company-wide initiatives, start with small, focused experiments that can prove or disprove your idea. For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. Start Small.

A/B testing 69

A/B testing E-commerce Cross-sell Launch 69

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

NOVEMBER 18, 2014

Isabella did quite a bit to get these results – they launched the recommendations feature, moved to an HTML rich format and aligned their web and email experiences. Typical e-commerce receipts are ‘ dead ends’ – emails that provide information but don’t offer a next step for users to drive them back to your site.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. It is currently backed by Centerbridge Partners and employs 900 people.

E-commerce 120

E-commerce B2C Manufacturing CRM 120