ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Email is anything but dead. So, what does work?

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Eric Allen: “Losing Tests Can Be Winners, Too.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Salesmate

JUNE 11, 2021

For example, say you want to welcome a customer who visited your profile today and filled his details in a webform that you placed on your website for inquiries about your product/ services. You might have some (or many) customers that don’t buy your services anymore due to some reason. Email service provider .

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

AUGUST 17, 2016

This is, in a way, an ultimate guide (overused though the term is), so here’s a short table of contents if you’d like to jump around: How To Run A Holdout Test. Write Emails Tha Focus on Customer Service (Here’s How). We see shopping cart abandonment as a conversion rate optimization and customer service opportunity.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 14, 2016

Not only do they retain the site’s overall navigation bar, but all told there are 15 separate options to click (not counting the footer): Now compare that to E-file’s landing page for the search term “free online taxes.” What if the user would like more information about my services? Add logos of prominent customers.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90