ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Marketing strategy should detail: Goals and objectives. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Key to this consistent omnichannel marketing approach is data.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

APRIL 3, 2018

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Map all key profiles & data. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Use data enrichment.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MAY 15, 2018

So to find out, objectively, what our customers want, we turn to an often -used -but -frequently -abused marketing tool: surveys. Pre-launch businesses & startups have special challenges when it comes to pinpointing the right value proposition, due to a lack of traffic & customers to mine messages from. No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MARCH 10, 2013

Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. You don’t even need to be a “natural writer” to come up with excellent copy, you just need the right process and some key principles about writing copy that sells. key pains to solve). Home Page Copy.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114