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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” It feels safer to choose Optimizely over a smaller A/B testing tool. Leadership.

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. Electrical and Commercial Equipment : 2.49% - 2.70%. In some cases, retailers might have 10 essentially identical products that are differentiated only by their size, for example. Agriculture : 0.62% - 1.41%.

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6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. is one of Norways leading online cosmetics retailers with 20,000 visits per day. One of these tests involved using Facebook Login on checkout pages.