ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

JUNE 27, 2024

Who is spreading the word and driving organic growth? If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Test SMS vs. MMS, send times and days. The session provided a wealth of ideas.

Strategic partnership 102

Strategic partnership A/B testing Strategize Growth 102

Search Engine Land

JUNE 27, 2024

Who is spreading the word and driving organic growth? If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Test SMS vs. MMS, send times and days. The session provided a wealth of ideas.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 3, 2012

Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

Hubspot

MARCH 16, 2016

And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources. 3) Constant testing and measuring of implemented initiatives - this enables agility so resources are allocated to the right places. 4) Ideas - you hired a marketing agency to be the expert right?

Strategic partnership 53

Strategic partnership Negotiate A/B testing Clients 53