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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario.

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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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How to Make More Money With Bayesian A/B Test Evaluation

ConversionXL

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

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PXL: A Better Way to Prioritize Your A/B Tests

ConversionXL

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Try it out here.

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Google unveils new ad tools and updates for mobile app developers

Search Engine Land

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. Real-time bidding buyers. Upgraded mediation toolkit.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

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