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How to Use A/B Testing and Personalization Best Together

ConversionXL

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Why and when you should use A/B testing and personalization.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

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Master the Sales Development Playbook to Boost Growth

Highspot

Improve Lead Qualification and Prioritization The sales development playbook provides criteria to identify high-value leads and referrals, ensuring SDRs focus on opportunities with the highest potential. This may involve conducting A/B testing and monitoring response times. Let’s make those sales goals a reality!

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

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Generate Leads – Your How To Guide

The 5% Institute

In today’s highly competitive business landscape, generating leads is crucial for the success and growth of any company. By generating quality leads, you increase the chances of converting them into paying customers and ultimately driving business growth. A/B test different CTAs to optimize conversion rates continually.