Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 75

A/B testing Minimum Viable Product High impact Promote 75

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 12, 2016

I mean, seriously, nearly every blog uses that two-column layout where the content takes up 2/3 of the page and the right has promotions on the other 1/3.”. Many (such as the aforementioned carousel) have been shown in many A/B tests to hurt your conversion rates. Think of website templates as a minimum viable product.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source. Product design. You can ask this with: Marketing campaigns. Emerging channels.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92