ConversionXL

FEBRUARY 3, 2022

In that case, the company has existing knowledge of the space and can leverage its networks and credibility for market expansion. It still creates a new revenue stream, but the unrelated nature of this move likely means the business can’t leverage its existing knowledge or networks to gain traction. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

JUNE 26, 2019

Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company. Which company would a good fit for a partnership? Plus, it'll help you grow your network to reach your partners' customers, too. Source: Patagonia.

Customers 76

Customers Non-Profits Retail Gaming 76

Hubspot

APRIL 3, 2012

Strategic partnerships for customer loyalty, also known as coalition programs, can be extremely effective for customer retention and company growth. Providing customers with value beyond even what your company can offer will show that you understand them, and grows your network to reach your partners’ customers, as well.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78