ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Your goal is to improve your quality score while also building a profitable campaign.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. to “What made you cancel?”—provided

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Especially if you’ve got a large amount of traffic, beefing up your product page copy could produce noticeable lifts. It’s also the core of developing winning test hypotheses. Substantially.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Especially if you’ve got a large amount of traffic, beefing up your product page copy could produce noticeable lifts. It’s also the core of developing winning test hypotheses. Substantially.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Especially if you’ve got a large amount of traffic, beefing up your product page copy could produce noticeable lifts. It’s also the core of developing winning test hypotheses. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

FEBRUARY 12, 2016

The same product can mean different things to different people, and there is no such thing as objective product value, at least when it comes to actually selling products (there are objective costs associated with making the product, of course). There are many ways to calculate optimal pricing , and of course A/B testing is one of them.

Price 85

Price Profit margin Non-Profits A/B testing 85