ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. Profit margins are increasingly low.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Here’s a good example of that terseness (with a little humor) from Firebox : The art of the one sentence product pitch. So Bailey studied the most popular companies and how they pitched their product in the early days.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Here’s a good example of that terseness (with a little humor) from Firebox : The Art of the One Sentence Product Pitch. So Bailey studied the most popular companies and how they pitched their product in the early days.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Outreach

MARCH 3, 2021

It is important to find the right commission structure to incentivize sales, while also maintaining a respectable profit margin for the company. Pitching your SaaS product blindly to just any company persona can result in lost time, overutilized resources, and increased costs. How does it fit within their budget?

Profit margin 98

Profit margin Commission Objectives and Key Results Pipeline 98