ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price. So Bailey studied the most popular companies and how they pitched their product in the early days.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”. So Bailey studied the most popular companies and how they pitched their product in the early days.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Outreach

MARCH 3, 2021

As SaaS is entirely managed and maintained by a third-party provider through a group of engineers and developers, it’s often offered through different pricing models. It is important to find the right commission structure to incentivize sales, while also maintaining a respectable profit margin for the company.

Profit margin 98

Profit margin Commission Objectives and Key Results Pipeline 98

ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. Differentiating with price is not sustainable.

A/B testing 162

A/B testing X-functional Price Gaming 162