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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Scarcity drives demand for items that are selling out quickly or are a limited offer, like: Low-priced airfares or cruise cabins. Losing a beneficial feature. Limited-edition products.

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The Advanced Guide to Holiday Testing

ConversionXL

An increase in comparison shoppers, who are driven by price and availability. Why You Shouldn’t Test During the Holiday Season. A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Try new tactics each month to boost performance further – A/B testing is a great way. The profitability of a social media marketing agency depends on factors such as client base size, pricing structure for services offered, and operational costs like salaries or office space expenses. Bonus Tip: Experiment.

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15 Tried and True Ways to Improve Your Sales Skills

Hubspot

more deals and the profit margin on sales-won improved by 12.2%. When choosing a sales training program, consider things like length of program, focus, location, and price. Sharp Angle Closes: Prospects often ask for price reductions or add-ons because they know they have the upper hand — and they also know you expect it.

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How To Increase Perceived Value (and Charge More)

ConversionXL

It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.”. Perceived value also has some interesting interactions with perceived risks, price plasticity, long term satisfaction and loyalty, all of which we’ll explore here. (By Image Source.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

What about A/B testing? For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. Decreasing means you’ll pay less, but potentially increase the profit margin. A/B Testing.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. Are you aware of your profit margin on every type of sale? If your profit margins allow, limited time only rewards and bonuses can push affiliates to dedicate more time to your offer. Price Comparison.