ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

ClickFunnels

AUGUST 8, 2021

We have three pricing plans: The ClickFunnels plan costs $97/month. A/B testing. Pricing: Convertri offers one pricing plan that costs $99/month (paid monthly) or $75/month (paid annually). A/B testing. GetResponse has four pricing plans: The Basic plan costs $15/month for 1,000 subscribers.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

JANUARY 5, 2022

The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? It’s a challenging question because most of us don’t have the volume to really do A/B tests (although try, of course). That means their prospects will be more patient with complex pricing.

Price 88

Price A/B testing Contact Prospecting 88

ClickFunnels

SEPTEMBER 17, 2021

Pricing it ridiculously low. Ideally, you want the price to be within the impulse buy range, meaning <$10. We have learned that the $7 price point works particularly well. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now. It’s good stuff!

A/B testing 235

A/B testing Conversion Sales Price 235

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

Construction 78

Construction Price Product A/B testing 78

Search Engine Land

APRIL 19, 2024

Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. As the above point applies to Google automation testing, it applies to the A/B tests we carry out, which we will go into more detail shortly. Experiments are the most common A/B testing framework.

CTR 109

CTR A/B testing Objectives and Key Results Campaign 109

Search Engine Land

FEBRUARY 8, 2024

Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly. Moreover, it’s important to reconsider how auction prices are interpreted across channels. Traditionally, most structural decisions in PPC are made at the campaign level.

Objectives and Key Results 130

Objectives and Key Results A/B testing Campaign Price 130

ClickFunnels

JANUARY 28, 2022

The company features two pricing plans on its pricing page: a monthly $99/month plan and a yearly $75/month plan (paid annually). Here at ClickFunnels, we have spent the last seven years relentlessly A/B testing sales funnels, including the standard elements of landing pages. A/B Testing. Convertri Pricing.

A/B testing 148

A/B testing Launch Price Up-sell 148

Heinz Marketing

MAY 8, 2021

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea). Choosing the right pricing for your product is a little bit like Goldilocks. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.

B2B 119

B2B A/B testing Sell Inside sales 119

Hubspot

MAY 18, 2021

Cynthia Price at Litmus says, "If emails could talk, you could learn a lot about your subscribers. Price explains, "With analytics that go beyond opens and clicks. Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

ClickFunnels

AUGUST 16, 2021

Get all-day music for less than the price of bubble tea. Spotify Premium Mini lets you stream the sweetest music hits for a low price per day. A/B Test Everything. Every email you send, every landing page you create, every sales funnel you use… they all should have an A/B test running at all times.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

SaaStr

DECEMBER 17, 2022

In particular, at a practical level, you almost have to mark up your net targeted pricing by 20% … just so you can discount 10%-15%-20% on deals to get to your desired effective pricing. Even at little old SaaStr, we just ran a somewhat accidental A/B test on overdiscounting for our sponsors. The result?

A/B testing 89

A/B testing Price Closing Prospecting 89

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. Pricing : Starts free and then Starter Tier pricing begins at $50/month. Affordable pricing. Pricing : Starts at $25/month. Starting price is a bit more expensive than competitors.

A/B testing 101

A/B testing Price CRM Campaign 101

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time.

A/B testing 129

A/B testing Engineering Price Territory 129

Martech

JUNE 28, 2023

However, there are a lot of other analytics tools that can compete with it in both features and price. PostHog is an all-in-one product analytics platform that includes session recording, A/B testing and other features to track user behavior in your app or website. Here’s a list of the best known. It has free and paid plans.

A/B testing 114

A/B testing User Experience Referrals Price 114

Hubspot

JUNE 17, 2020

Consider your pricing. That's why it's important to consider your pricing. You can see Fabletics leggings priced around $45-60, however, you can also see Old Navy leggings for $28 and SHEIN leggings for $10. A/B test your campaigns. While most of the products are Fabletics, there are a few from other brands.

A/B testing 101

A/B testing Campaign Price Strategize 101

Lead Fuze

JULY 7, 2023

Using Discounts and Deals for Effective Upselling The allure of getting more value at a reduced price is irresistible to many customers. That’s why it’s crucial to test and refine your approach until you find what works best. But how do you effectively implement this strategy? Here are some proven methods.

Product 52

Product A/B testing Cross-sell Technique 52

Highspot

MARCH 21, 2024

Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further. A spike in unsubscribes can indicate content that doesn’t align with prospect expectations or interests, signaling an improvement opportunity.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

ClickFunnels

JULY 2, 2021

As the name suggests, it is a downgrade from the original product, both in terms of price and in terms of value. Plus, buying the downsell is likely to increase their customer lifetime value beyond the price of that downsell, because it will likely make them more open to buying other products from you in the future. Best case scenario?

Cross-sell 246

Cross-sell Sales Niche Price 246

Martech

JANUARY 23, 2023

Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Scarcity drives demand for items that are selling out quickly or are a limited offer, like: Low-priced airfares or cruise cabins. Losing a beneficial feature. Limited-edition products.

Drivers/motivators 123

Drivers/motivators Profit margin Price Campaign 123

SaaStr

JULY 17, 2022

Hire someone that has sold at your price point / deal size. You want to run an A/B test and see how different things work, and when they don’t. Try to close at least 10–20 customers yourself first, before you hire a sales rep. You can’t teach them how to do it if you haven’t done it yourself. A bit more here.

A/B testing 87

A/B testing Quota Closing Sales 87

Lead Fuze

AUGUST 29, 2023

Let’s delve into some key tactics: A/B Testing: This involves creating two versions of a webpage with slight variations – perhaps different call-to-action phrases or button colors – then seeing which performs better in terms of generating conversions. Think homepage, pricing page, blog posts, and landing pages.

Conversion 52

Conversion A/B testing User Experience Technique 52

Search Engine Land

JUNE 28, 2023

Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. PostHog PostHog is an all-in-one product analytics platform that includes session recording, A/B testing and other features to track user behavior in your app or website. Cabin Analytics has free and paid plans.

A/B testing 101

A/B testing User Experience Referrals Price 101

Martech

SEPTEMBER 18, 2023

Eliminate the need for sales reps to manually describe the different product pricing and durations included in a payment link with the new, clearer totals experience, which was introduced to quotes and line items in July. Experiment and optimize your sales email sequences using A/B testing of sequence steps (beta).

A/B testing 130

A/B testing Sports Education Pipeline 130

SaaStr

SEPTEMBER 6, 2021

We’ve been running an A/B test at SaaStr for 5+ years now. One offers 30% off tickets, “expiring Monday” The other just says “ticket prices going up on Monday.” Urgency (ticket prices going up) performs more than twice as well as a rather large discount. The latter.

A/B testing 84

A/B testing Price Closing Campaign 84

Hubspot

APRIL 6, 2017

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. These pages play an important role on your website, so you should run A/B tests to get the most from them. But what should you A/B test?

Conversion 101

Conversion A/B testing Price Start-ups 101

Salesforce

NOVEMBER 17, 2022

The marketing examples around things like message testing and discount offers might be obvious, but there’s also a giant opportunity for the entire organization to learn and improve. For example, imagine allowing your product team to A/B test versions of a new concept with your customers before a launch.

A/B testing 98

A/B testing Campaign Growth Launch 98

Hubspot

JANUARY 23, 2020

Price: Free plan, then $9-$299/mo. Price: Free plan, then $19-$599/mo. Price: $19-$49/mo. Price: $9-$149/mo. More Campaign Monitor features include brand personalization, the ability to determine prices for your services, template builders, RSS email, A/B testing, and analytics reporting.

A/B testing 94

A/B testing Price Campaign CTR 94

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Salesforce

MAY 3, 2024

For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. If it’s the price that deters shoppers from making a purchase, perform a test to see if lowering the cost encourages more purchases. The right pricing and messaging strategies.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

FEBRUARY 3, 2022

Revisiting pricing strategy. Dropping the price of your products or offering a lifetime plan may attract new customers and sales. Start by A/B testing. Next, you might look at the copy in the email and test whether language about price or language about features performs better. Ship your experiment.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 50

Price Retail Customers A/B testing 50

Heinz Marketing

JUNE 6, 2021

All these difficult tasks such as A/B testing, bidding, and retargeting are done for you thanks to AI. Plai makes marketing affordable, with three different prices: Monthly – $14.99. All three pricing options come with 7-day free trials to make sure Plai is right for your business. Easy To Learn, Easy to Use.

E-commerce 72

E-commerce A/B testing Retail Price 72

Search Engine Land

JULY 12, 2023

This gives customers a value-priced option in exchange for viewing ads and has been a success. Moreover, brands should consider conducting A/B testing to compare the performance of different versions of their video ad. As of May 2023, almost 5 million global subscribers signed up for the ad-supported tier.

A/B testing 97

A/B testing Objectives and Key Results Campaign Strategize 97

Search Engine Land

NOVEMBER 2, 2023

In more advanced optimizations, you also consider optimizing images, adjusting prices, using performance labels and conducting A/B tests. Categorize products properly. Add additional information like color, size, etc.

Product 113

Product A/B testing Retail Presentation 113

Hubspot

APRIL 16, 2019

What's great about Send Pulse is that it has prices for all its services. Pricing starts at $9.85 Plus, you get access to features such as list segmentation, A/B testing, contact profiles and more. With the Zoho Campaigns free plan, you get access to features such as A/B testing, reports, and templates.

A/B testing 78

A/B testing E-commerce CRM Contact 78

Search Engine Land

OCTOBER 27, 2023

Look, I know the PPC community is angry at Google for raising ad prices, and some even go as far as saying that automated bidding strategies are only meant for having advertisers spend more. Leverage automated bidding There are probably just a few people left who can still successfully run manual CPC campaigns – and that’s a good thing.

Non-Profits 123

Non-Profits A/B testing Campaign Networking 123