SaaStr

JUNE 21, 2023

They were expecting a polished pitch, and all Harbaugh had were rough slides and expectations for workshopping and feedback. Have a deck, numbers, and a polished pitch, even if they say it’s an informal meetup. Another common pitfall to watch out for is executive recruiters sending along candidates who are out of your price range.

Price 98

Price Real Estate A/B testing Pitch 98

ClickFunnels

JULY 2, 2021

As the name suggests, it is a downgrade from the original product, both in terms of price and in terms of value. Plus, buying the downsell is likely to increase their customer lifetime value beyond the price of that downsell, because it will likely make them more open to buying other products from you in the future. Best case scenario?

Cross-sell 246

Cross-sell Sales Niche Price 246

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new. Image source ).

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Highspot

MARCH 21, 2024

Sales Pitch Emails Sales pitch emails detail what you offer, why it is excellent, and the value it brings to the new customers. Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

ClickFunnels

DECEMBER 19, 2022

This means that you should always lead with the benefits and emphasize them all throughout your landing page copy while using features to support your pitch. But then when it comes to paid offers, the higher the price, the more space you should dedicate to discussing their features. #8 How will it make their lives better? #5

Lead generation 209

Lead generation A/B testing Up-sell Conversion 209

PandaDoc

MAY 13, 2024

Teams typically work with the four Ps: product, price, place, and promotion. They identify quality leads, optimize pitches, and use marketing materials. CRO software simplifies things like A/B testing and visitor behavior analysis. Another example is the importance of pricing in marketing.

Contract 52

Contract Legal A/B testing Teamwork 52

Veloxy

SEPTEMBER 5, 2023

One; sales is no longer just about high pressure, ‘won’t take no for an answer’ pitches. Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested. Try to take advantage of the awkward silence when breaking news on pricing.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

ClickFunnels

AUGUST 1, 2022

Just make sure to A/B test everything! We also advise pricing it at $7 because it’s a price point that: Isn’t low enough to make the potential customer skeptical of the value of your product. We don’t recommend hitting the potential customer with a sales pitch the moment they give you their email address.

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Search Engine Land

OCTOBER 27, 2023

Look, I know the PPC community is angry at Google for raising ad prices, and some even go as far as saying that automated bidding strategies are only meant for having advertisers spend more. Don't feel obligated to strictly follow Google Ads or other ad networks' best practices, especially if their main pitch is being "AI-infused."

Non-Profits 121

Non-Profits A/B testing Campaign Networking 121

ClickFunnels

JULY 5, 2021

Create a follow-up email sequence where you pitch your product. This will allow you to seamlessly transition from providing free value with your lead magnet to pitching your paid product. That’s why you should think about your lead magnet landing page as its sales page where you pitch your freebie.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

DECEMBER 4, 2022

Drip only has one pricing plan that starts at $39/month for 2,500 subscribers and goes all the way up to $1,899/month for 170,000 subscribers. Beyond that, the price varies and you would need to reach out to the company to learn more about how much it would cost you. . But what should you include in your newsletter?

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. Differentiating with price is not sustainable.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JULY 16, 2019

Ideate and pitch ideas for achieving your marketing goal. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2. Build just enough of the campaign to get it ready for testing. Set your targets and objectives for what you want to accomplish based on feedback and research.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

SalesHandy

DECEMBER 10, 2020

Apart from Time-sensitivity, you can also pitch your product to give your leads a competitive edge, warn on changing markets and economics, etc., Setting up stories and pitches around your leads’ ability to grow with your product, move faster, be more competitive, etc., A/B test subject lines and content.

Conversion 75

Conversion A/B testing Pitch Follow-up 75

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JUNE 19, 2018

Pricing is a rule. Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Can you create rules for them?

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Industries known for high-priced products and businesses experiencing rapid growth also work. High-priced products are table stakes in the medical device industry. To get the floor price (i.e. billion in 2023.

CTR 129

CTR X-functional Campaign Price 129

ClickFunnels

NOVEMBER 17, 2021

Selling isn’t something that only happens when you are pitching your product or service to the potential customer. Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. 6 Price Your Frontend Product at $7. …etc.

Lead generation 201

Lead generation Process Contact Up-sell 201

Hubspot

MARCH 7, 2018

Competitor Pricing. Or, if you are comparing numbers across physical stores, you can take advantage of A/B testing. Competitor Pricing. While managers and business owners shouldn’t track competitors’ every move, being aware of their pricing can help create a competitive strategy. KPIs for Sales Managers.

Territory 101

Territory Cross-sell A/B testing Promote 101

Gong.io

JUNE 25, 2021

Steve, a CRO friend, did an A|B test and shared the results with me in this email: . Sales Stat #13: Talk price early in the cycle. Discuss pricing on the first call. It does sound counterintuitive, but hear me out (and trust the data): Win rates are highest when sellers discuss pricing on the first call — 10% higher.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

Sales Hacker

NOVEMBER 16, 2021

Price: From $49 per month with a free trial. Price: From $50 per month with a free basic account option for testing. Price: From $59 per month with a 30-day money back guarantee. Advanced split testing. It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified.

Lead generation 109

Lead generation Price Campaign Cross-sell 109

ConversionXL

JULY 25, 2017

And then they visit your home page – which is just a responsive rework of the desktop site, asking to view pricing or start a trial. People are unlikely to read a big sales pitch; they’re likely to bury your tab. Why A/B test something if simply adding it for anyone means you have to hire more? Image Source.

B2B 92

B2B A/B testing CRM Price 92

PandaDoc

MARCH 7, 2023

Pitching a sale is the most time-consuming part of the sales process. Prospectors will know when to move on to qualification or when to pass on a buyer to pitching specialists. In any event, you can always help ease the friction of pre-pitching by offering a gift, promotion, or free trial.

Process 52

Process Objectives and Key Results Pitch Legal 52

ClickFunnels

SEPTEMBER 21, 2021

Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing. It usually ends with a pitch toward one of your products or services — something that’s related to the topic of the webinar.

Lead generation 244

Lead generation B2B Launch Referrals 244

ConversionXL

JUNE 20, 2019

Pricing : Free, regardless of video upload volume. Pricing : Free, regardless of upload volume. Pricing : If you’re a small business, plans start at $12/month, with a maximum of 50,000 video plays. Wistia can A/B test video components, like which video thumbnail drives more engagement. DailyMotion. Image source ).

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Think of it like an elevator pitch. for pricing. For A/B testing: Google Optimize. Running A/B tests is crucial to create content that gets the best results for your goal. Google Optimize lets you create and run A/B tests related to your problem (e.g.,

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price. So Bailey studied the most popular companies and how they pitched their product in the early days.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Let’s say you sell email templates at different price points. Offering related templates in their basket might tempt them to purchase additional items to grab the reduced price. Set clear goals for your campaigns (e.g.,

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ConversionXL

JULY 25, 2017

And then they visit your home page – which is just a responsive rework of the desktop site, asking to view pricing or start a trial. People are unlikely to read a big sales pitch; they’re likely to bury your tab. Why A/B test something if simply adding it for anyone means you have to hire more? Image Source.

B2B 77

B2B A/B testing CRM Price 77

Hubspot

DECEMBER 23, 2022

Pricing: A limited version is free as part of Hubspot’s Sales Hub. Prices start at $45 per month, $450 per month, and $1,200 per month, respectively. Pricing: Available upon request. Pricing: Available upon request. Pricing: Limited versions are available for free. Pricing: A limited version is available for free.

Prospecting 76

Prospecting X-functional CRM Contact 76

Hubspot

MAY 18, 2015

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. When creating a pricing page, it would make sense to add a variety of packages to most efficiently engage with demand. 6) Hiding The Price. That’s standard practice.

A/B testing 77

A/B testing Non-Profits Price Trust 77

ClickFunnels

JANUARY 1, 2023

Many people think that copywriting is all about writing flashy headlines or sales pitches. your product or service)… for a far smaller price than the hero had to pay. You can easily create A/B tests using ClickFunnels. This couldn’t be further from the truth. Not sure what software to use?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

JULY 16, 2021

The elevator pitch. When they launched, their coolers were 10x the average price. But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011. Your USP is front and center.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. And just A/B testing isn’t enough. With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Dynamic Images and Pricing. Dynamic Prices. Optimized CTAs. Email is anything but dead.

E-commerce 130

E-commerce CTR Price Retail 130

Sales Hacker

MAY 12, 2021

Talk tracks are a helpful tool for sales reps, both new and experienced, to practice new pitches, share new info and have confident conversations with their prospects. Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. What’s next?

Objectives and Key Results 76

Objectives and Key Results A/B testing Sales GTM 76

CloserIQ

APRIL 23, 2019

Some areas to look could be: Training — are the right pitches, cadences and behaviors being cycled through the sales floor? You could try running various programs alongside each other and try A/B testing to find what works. Don’t forget that once you have a sales support technology selected, you still need to negotiate on price.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88