Remove A/B testing Remove SQL Remove User Experience Remove X-functional
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What Does the Future Hold for Conversion Optimization?

ConversionXL

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. Conversion is expanding beyond just the core user experience. Optimization Beyond the Landing Page. ” Deeper Data Skills.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. via Observer ].

Growth 113
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How to Nail Your First 90 Days as a CX Director

ConversionXL

During this stage, you want to meet the people doing the main activities in each function, not the managers. . What data do they have to help build up a picture of your customers and their experience with the business? Do you need SQL skills to pull reports, or are there dashboards? Prioritize ideas to test.