Remove Account management Remove Appointment Remove Go To Market Remove Market share
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. Appoint a subcommittee to make the target market selection.