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The Difference Between a VP of Sales and a CRO

Sales Hacker

The VP of sales is one of the most highly regarded titles to any sales professional and is often an end-game scenario for reps who are looking to maximize their earning potential and equity offerings from the companies that they work for. And this is exactly why you hired them! Ownership of the entire revenue lifecycle.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.

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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

Those are people that want to buy your product, potentially, and you are treating them like it’s a bond game. Jason Reichl: And I think a critical piece is missed there, which is that they are people.

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SaaStr Podcasts for the Week with Redpoint Ventures, Felicis Ventures, and Adyen — November 22, 2019

SaaStr

And then they flip it over the fence to a expansion AE or account manager to grow that relationship. You’re not in control over the outcome of the game. Because what they’re looking for is where to remove friction to get that customer flywheel turning as fast as it can. ” Whatever that might be.

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SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.