SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? How do you fix GTM? You need a VP of everything, and if you think you don’t, go meet a great one.

GTM 91

GTM Niche Account management Up-sell 91

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 90

GTM Niche CRM Account management 90

SalesLoft

JULY 11, 2019

Throughout her career, Stephanie has developed the invaluable skill of carving out a niche for yourself. How did Stephanie succeed at coming in brand new at Pendo and changing the GTM strategy? We’re going to lead with business outcomes and then support with solutions is really, really critical to the success of this function.

Engineering 45

Engineering GTM Territory Strategize 45

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130