SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. It is said that organizations with an ICP framework have a win rate of at least 68%. This customer data goes beyond numbers.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

NOVEMBER 14, 2019

The Foundation of an Account-Based Everything Program. ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts.

Technology 57

Technology Technology Cross-sell Referrals 57

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. It allows us to think more about kind of where we end with the organization, how we interact with the organization, and allows us to spend a lot of time on account management and figuring out how best to kind of create champions out of those customers we have.

Finance 58

Finance X-functional Non-Profits Launch 58