article thumbnail

The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. Dedicated Customer Account Manager. This could be putting a billboard on the 101 , investing in a big space at a tradeshow, hiring famous event speakers or running a Super Bowl commercial. Product usage. Revenue number.

Legal 89
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Account Planning.