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SalesTech Video Review: @ZoomInfo

SBI

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

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Go-To-Market Made Simple: 3 Myths To Debunk

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” Myth #1: GTM Belongs to Marketing or Sales.

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Marketing Needs to Put Skin in the Game

Pointclear

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53
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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

This is an opportunity to rethink our go-to-market strategies, to practice some exponential thinking, to reinvent how we create, deliver and build on the value that’s very much needed, especially in the absence of traditional means. This is not an opportunity to take advantage of a dangerous and scary situation, let me be clear.

Pipeline 104
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10 Sales Resources to Help You Sell Faster and Easier

Veloxy

SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. Most people wait for the next regional seminar or national tradeshow to discover future practices. SBI Growth Advisory's KPI Dashboard. Don’t wait.

Sell 182
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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

Strategist of Revenate Marketing. Contact acquisition is vital for marketers—how are you going to market to people if you don’t have contacts? Session: Fuel Your Company’s Growth with Contact Acquisition. Speaker: Tish Millsap, CEO & Sr.

B2B 55
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. A sequence about the tradeshow happening in two weeks is only possible if marketing pays for a booth, so if a lead responds to it, marketing deserves credit.

B2C 93