Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. The reason to reach out, and the bucket you got the lead from, is the driver of how easy or hard it will be to get a meeting. What’s the impact of each?
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