15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)
Sales Hacker
AUGUST 18, 2023
Alon Waks , former VP Market @ Kustomer @ Bizzabo now fractional CMO They will likely need investments in a surrounding sales ecosystem – technical sales, services scoping, POC/pilot expectations are massively different at that deal size. Needs more pre sales support. There are two main challenges that I see; 1.
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