Martech

MAY 1, 2024

Google believes this will aid in identifying potential areas for strategic budget shifts. PMax advertisers can now exclude specific IP addresses (e.g., Email: Business email address Sign up now Processing. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech.

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Campaign Launch Strategize Conversion 101

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

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Referrals Strategic partnership CRM Launch 136

Martech

JULY 14, 2023

Roku has expanded its adtech environment with strategic partners like Shopify. And they will continue to make the viewing and purchasing experience more seamless with Roku-branded smart TVs launched earlier this year. Dig deeper: DTC marketers planning to up CTV/OTT spend this year Get MarTech! In your inbox.

Campaign 88

Campaign Strategize Launch Service 88

Lead Fuze

DECEMBER 15, 2023

Well, the introduction of radio advertising in 1922 completely transformed this landscape. But it wasn’t just about blasting advertisements; marketers had to create persuasive communications that resonated with listeners. The history of marketing shows us how powerful these strategies were in shaping consumer behavior.

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Gaming Engineering Lead generation Technique 52

Hubspot

NOVEMBER 6, 2014

Agencies have, within their walls, some of the most brilliant creative and strategic minds. That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. 16 Products Launched by Ad Agencies.

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Launch Product Retail Clients 72

Salesforce

MAY 29, 2024

But given the ongoing transformation in advertising, building trust is now more crucial than ever before. Without trust, even the most strategic marketing efforts can falter. But first, let’s define first-party data and how it plays a role in today’s marketing landscape. So how do they get started?

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Campaign Trust Promote Follow-up 109