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This day in search marketing history: January 20

Search Engine Land

images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences.

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What is personalized marketing and how is it used today?

Martech

Personalization is a one-to-one marketing strategy that seeks to better understand and connect with customers. Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests.

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Everything You Need to Know About the Principles and Types of Design

Hubspot

With proper movement, a composition can create a narrative and provide a high-quality user experience (UX). Graphic design is probably what you picture when you think of design in the marketing field: social media images, email marketing headers, infographics, postcards, and much more. Marketing Design Tips.

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