agency surprising-stats-brand-loyalty 
Martech
JULY 13, 2021
If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? Or as Derek Jeter once said about stats — and I paraphrase here — if you do a little bit every day to help your team win, the numbers will look after themselves.
Lead Fuze
AUGUST 3, 2021
Most B2Bs and marketing agencies know to reach out occasionally, but very few have a process set up to automatically extract those warm leads into their contacts. There is the time investment factor and you don’t want to lose progress if your outreach is working, but the stats could surprise you. Engage existing customers.
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Hubspot
JUNE 22, 2017
Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. Why Six Second Pre-Roll Ads Work.
SaaStr
JUNE 4, 2019
In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. Feedback is clearly why we’re here and if you need anymore reasons on or reasons to believe that feedback is important, here are some pretty sobering stats from some recent research that we ran.
ConversionXL
DECEMBER 13, 2022
Most agencies prioritize A/B testing because you’re usually testing more significant changes (with bigger potential impacts ), and because they’re simpler to run. As Peep once said, “Most top agencies that I’ve talked to about this run ~10 A/B tests for every 1 MVT.”. Or, “How surprising is this result?”.
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