What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. The formula: Total number of accounts in your industry x Annual contract value (ACV) of your company’s product or service By using fewer estimations, you can deliver a more reliable number.
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