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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102
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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle.

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The Ultimate Guide to Video Marketing

Hubspot

It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Brand Videos.

Angle 101