Angle Campaign Entertainment X-functional 
Hubspot
SEPTEMBER 17, 2018
It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Brand Videos.
ConversionXL
APRIL 6, 2016
Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Radical redesign.
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