Remove Angle Remove Click Through Rate Remove Niche Remove Trust
article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. More importantly, potential customers can lose trust if they encounter different details on the web. Audit listings regularly to correct any inconsistencies.

Sports 121
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content. Provide newsroom transparency Build trust through an About page. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News.

CTR 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. Define your angle. Define your angle. Write like the publisher.

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). directly resulted in conversions.

Customers 102