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Advertorials Can Work—If You Get It Right

ConversionXL

JUNE 23, 2020

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront. Define your angle. Define your angle. What to do before you write your advertorial.

Entertainment 105
Entertainment Angle Education Promote 105
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. How are you better than the competition? What can you say that they can’t? What can only you offer ? Run Webinars to nurture interested prospects.

Referrals 115
Referrals Drivers/motivators Angle Trust 115
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