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Advertorials Can Work—If You Get It Right

ConversionXL

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront. Define your angle. Define your angle. What to do before you write your advertorial.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I How are you better than the competition?

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