Hubspot

SEPTEMBER 5, 2013

Invest significant time and resources into differentiating within your niche, and providing value. Google also contracts with third-party organizations to utilize human quality raters, who use a prescribed method to describe the quality of search results.

Angle 78

Angle User Experience Niche Contract 78

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. So you want to have a different angle, a new angle, something that you’re about.”. B2B demand generation focuses on ROI. Vanity metrics are less important.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 14, 2021

Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights. If you’re worried that this approach will narrow your opportunity, think again.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158