Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Write like the publisher.
105 
Let's personalize your content