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What Is Local PR and How Does It Work? [Examples]

Hubspot

Global manufacturer General Mills (products include Cheerios, Lucky Charms, Cinnamon Toast Crunch, and a number of other household breakfast cereals) provides grants every year for educational programming in Minneapolis, Minnesota. Find the Local Angle. Having that local angle helps your brand appeal to the local press, as well.

Angle 98
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

” I would have to second guess myself because it was basically show that first started at 3:00-6:00 AM and then I gradually got promoted for the 10:30-12:30 AM slot. So Paul and I will talk about University of Minnesota football. It was all just a weird dream, a trip that you had.” Sorry about that. Just be yourself.