Hubspot

FEBRUARY 26, 2020

Global manufacturer General Mills (products include Cheerios, Lucky Charms, Cinnamon Toast Crunch, and a number of other household breakfast cereals) provides grants every year for educational programming in Minneapolis, Minnesota. Find the Local Angle. Having that local angle helps your brand appeal to the local press, as well.

Angle 97

Angle Manufacturing Non-Profits Campaign 97

ConversionXL

JUNE 23, 2020

Define your angle. Define your angle. Paypal tells the story of a teacher and a musician who came up with a creative plan that sparked generosity throughout Minnesota. Just as creating a high-converting landing page follows a proven structure , an advertorial does the same. Write like the publisher. Inspire action at the end.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

FEBRUARY 19, 2012

“If you’re a left-handed single woman in Minnesota, you owe it to yourself to watch this”). You can usually create pretty awesome stuff with the essentials and proven angles: root causes for clients’ problems along with solutions, useful findings and research data, personal stories and client case studies.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

Heinz Marketing

AUGUST 26, 2019

So Paul and I will talk about University of Minnesota football. And so I think that to follow that, and I think for those that may be saying, “Ah, I’m thinking about starting a podcast, but I don’t really have an angle or strategy yet.” I make fun of Beats Drizzle the beginning of calls sometimes.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11