Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle.

Angle 97

Angle Manufacturing Non-Profits Campaign 97

ConversionXL

JUNE 23, 2020

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

FEBRUARY 19, 2012

“If you’re a left-handed single woman in Minnesota, you owe it to yourself to watch this”). Have a different drip email campaign (autoresponder sequence) in place for each, varying the messages and the time before you ask for the sale. Try to come up with ways that it would turn off the rest.

E-commerce 131

E-commerce Education Up-sell Relationship building 131