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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

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Marketing collaboration and experimentation in action

Martech

As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. Star Tribune’s subscription success.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

Angle 97
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What Is Demographic Segmentation, & How Do You Do It?

Hubspot

By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. Nowadays, generic, spray-and-pray marketing campaigns don’t fly with consumers anymore. If you can’t relate to each segment of your target market, then you might as well pause all your campaigns.

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Advertorials Can Work—If You Get It Right

ConversionXL

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. That was 25 times the number of monthly downloads prior to the campaign. .

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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! charity: water launched their annual 2013 World Water Day campaign today, asking individuals of all ages to pledge their birthday to support ending the world water crisis. Quite the call-to-action , right?