article thumbnail

Marketing collaboration and experimentation in action

Martech

As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. Star Tribune’s subscription success.

article thumbnail

Advertorials Can Work—If You Get It Right

ConversionXL

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. That was 25 times the number of monthly downloads prior to the campaign. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why The Future of Your Agency Depends on Recruiting Analytics Talent

Hubspot

As a sitting board member of the University of Minnesota, Carlson School of Management, Master of Science in Business Analytics (MSBA) program, I’ve noticed that more and more universities are offering graduate programs designed to produce skilled analytics professionals with business acumen. The reality is that integration is simple.

article thumbnail

Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

Chandra Mostov has made it his mission to help brands use data purposefully to build personalized relationships with their clients. Some of Hinds’s most successful marketing campaigns for OneUnited stem from positive affirmations and practical financial advice – such as how to prioritize bills when you’re strapped for cash.

Service 52
article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Retail 101
article thumbnail

Lead Magnets: Email List Building on Steroids

ConversionXL

You don’t want the magnet to be attractive to everyone, just your ideal clients. Make the magnet highly specific to your target clients. “If you’re a left-handed single woman in Minnesota, you owe it to yourself to watch this”). Offer something that clearly leads to your product. Image credit.

article thumbnail

Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.