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Marketing collaboration and experimentation in action

Martech

As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. Star Tribune’s subscription success.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! charity: water launched their annual 2013 World Water Day campaign today, asking individuals of all ages to pledge their birthday to support ending the world water crisis. Quite the call-to-action , right?

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Retail 101
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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

PART III: The 4 Critical Parts of a Cold Email Campaign. PART III: The 4 Critical Parts of a Cold Email Campaign. Just imagine driving around with an ice cream truck in the dead of winter in Minnesota… Versus driving around a ballpark in Phoenix, Arizona, right before a game. PART I: It Starts With Knowing Your Prospect.

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8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. The more raw and interesting content you can get from your customers, the better your off-season marketing campaigns will be.

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