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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Results: According to the case study , the video campaign lifted brand sentiment during the holiday season, with a 10-point lift in favorability. Facebook App Installs Case Study: FoxNext Games.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

We actually put a tremendous amount of trust, I guess, in product managers. I was at a little company in Minnesota called Stellent that was acquired by Oracle. Harry Stebbings: Trust me. How do you think about that kind of promotion and dilemma when you do have a very talented contributor wanting to make the move to management?

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Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

Hubspot

For example, you might purchase a list of 50,000 names and email addresses of people who live in Minnesota and don't have children. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say. Promote those gated assets on your marketing channels.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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