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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

Angle 97
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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! charity: water launched their annual 2013 World Water Day campaign today, asking individuals of all ages to pledge their birthday to support ending the world water crisis. Quite the call-to-action , right?

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start. I think some of this, because you sell into Martech, I imagine that some of this probably has a material impact on your own pipeline from a network standpoint. Scott: Yeah.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. It can be easy to overpost on a social network and just hope it works.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

I was at a little company in Minnesota called Stellent that was acquired by Oracle. Andy MacMillan: So I love the idea of having big and bold branding campaigns, building an army of followers that are for what you’re doing, but you have to have that intuition, right? I want to know when you win when it’s tough.