Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Strike a balance between informational and promotional content.
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